Which business types have the highest conversion rates on Google Ads?
- Legal (6.95%)
- Hair Salons (5.95%)
- Construction (4.64%)
- Healthcare (4.24%)
- Automotive Service and Repair (4.06%)
- Transportation (3.83%)
- Arts and Entertainment (3.54%)
- Internet and Telecom (3.33%)
- Business Services (3.16%)
- Retail (3.11%)
- Finance & Insurance (7.19%)
- Consumer Services (5%)
- Advocacy (4.61%)
- Real Estate (4.4%)
- Legal (4.35%)
- Education (4.13%)
- Employment Services (3.97%)
- Home Goods (3.68%)
- Dating and Personals (2.75%)
- Industrial Services (2.58%)
NOTE: Each campaign you run will have a long list of variables that you should test, iterate, and optimize, in order to get the results your clients desire. These tests are the only way to accurately make decisions on where you should allocate budget, not industry benchmarks.
The ‘paid social’ advertising options offered by the Facebook team focus on social media rather than unique searches. But, what can it do for your local SEO efforts and when should you use them?
Who are Facebook ads best for?
Like Adwords, Facebook opportunities offer broad business appeal, allowing even small business owners to appeal to new audiences. Local advertisers, in particular, seem to find success here, with 62% of local business owners now using the platform. Low upfront costs and the ability to appeal on a personal level mean that this is ideal for companies looking to grow a local rather than national audience.
As a local business owner, Facebook ads can be a powerful marketing tool. With simple measurement and unparalleled ability to target based on interests, behaviours and custom audiences, Facebook ads can be the difference maker—to help you cut through the noise, reach your customers, and grow your business.
What exactly can Facebook ads do for you?
Facebook ads allow business owners to promote everything from social media pages, to specific posts or videos, and even physical products. Again based on a bidding framework, Facebook ad users can target clients on the back of everything from location, demographic, interests and relationship status.
Rather than focusing on products, success here is largely focused around creating personal connections, with conversions hopefully following down the line through strategic re-targeting campaigns. An ability to target your ideal client locality is also extremely useful for small business owners who want to build huge amounts of trust and authority in their local area.